14 Nov 2008:economictimes.indiatimes.com:Chanchal Pal Chauhan:NEW DELHI: Honda Siel Cars India sold 98 Civic Hybrid cars on a single day on Thursday, much more than what it managed in the entire five months The Civic Hybrid's efficient engine is only the beginning of its beauty.
More Pictures since the premium hybrid’s launch in India, thanks to a whopping Rs 8 lakh, or 40%, price cut. Honda is aiming to sell another 100 cars in the next few days. Company officials maintained that the reduced price is a limited-period offer—a marketing tack frequently used in the Indian auto industry.
With Thursday’s orders, Honda has sold out the first batch of Civic Hybrids it had imported from Japan. The second batch is already on its way. “A big consignment of these cars will be reaching India in the next few days. We will also take more orders as per the demand from our dealers,” the HSCI spokesperson said.
Civic Hybrid, at its new price of Rs 13.36 lakh, is now almost cheek by jowl with the petrol-fired Civic, which costs Rs 12.86 lakh (ex-showroom Delhi) for the top variant. The price parity has led to increase in demand for the hugely fuel-efficient hybrid in metros like Mumbai and Delhi, and fuel-sensitive areas like Punjab and Hyderabad.
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