1 Dec 2008;timesofindia.indiatimes.com:WASHINGTON: Aston Martin goes with James Bond. But ever wondered why? Well, the reason lies in traits, for a new study has claimed that cars too have personality. Researchers in the US have found that many people see human facial features in the front end of automobiles as well as ascribe various personality traits to vehicles -- a modern experience driven by prehistoric psyches.
"The study confirmed with some rigour what many people have already felt -- cars seem to have consistent personality traits associated with them, and that this is similar to the way people perceive facial expressions.
"The most unique aspect of the study was that we were able to quantitatively link the perception of cars to aspects of their physical structure in a way that allows to generate a car that would project, say, aggression, anger or masculinity or the opposite traits," lead researcher Dennis Slice said.
Slice of Florida State University and colleagues explored the link between perception and the geometry of a car front and its parts to reach the conclusion.
In their study, the researchers asked 40 people to view high-resolution, 3-D computer reconstructions and printed images of 38 actual 2004- 2006 car models, representing 26 manufacturers from Ford to Mercedes.
